Professional Ecommerce Services
Running an ecommerce website requires a special set of skills and services. Unlike traditional storefronts, your business needs to find customers, get them to your website, build trust, and convince them to buy. Since there are millions of ecommerce websites, you will have to deal with increased competition for your customer’s attention.
Your FundingTree can help you build your website, grow your customer base, and process payments in a safe and effective manner. We can help all types of ecommerce businesses with several specialized solutions.
Let’s look at some of these solutions and discuss how they’ll help your ecommerce business grow.
Benefits of Operating an Ecommerce Store
What if there was a way to expand your base of potential customers to include everyone in the world with internet access? That’s exactly what you can do with an ecommerce store. Almost every major business has a digital storefront because of the possibility to make serious money by selling products and services online.
Let’s look at some of the benefits of digital commerce before talking about the ways that we can help you!
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Lowered Operating Costs
One of the biggest benefits of running an ecommerce store is operating costs are much lower than traditional storefronts. First, you don’t have to pay hundreds or thousands of dollars in rent every month. Smaller businesses can pay only a few dollars a month and have a website up and running in a matter of hours.
You also don’t need to pay for a large staff. Brick n’ mortar stores have to keep staff on payroll for every hour they’re open. They also will have to pay those employees benefits in some cases, along with holding insurance for things such as worker’s compensation for potential workplace injuries.
With an online store, you’re open 24 hours a day, 365 days a year, but you don’t have to keep staff on hand. You don’t need to worry about insuring your employees, handling benefits, or dealing with payroll. You only need to focus on keeping your online store up and running.
More Opportunities for Sales
Since your ecommerce store is open every day, 24 hours a day, you can sell items to anyone at any time. You never have to worry about your online store being closed when your customers are ready to buy. You’ll be able to charge less for the same items in traditional stores since you have less overhead. You can sell items at a lower price and enjoy a higher profit margin than brick n’ mortar storefronts!
Easier to Get Customer Information
When you operate a brick n’ mortar store, you have to work harder to get people’s email addresses and find out their shopping habits. Online, you don’t have this issue.
Every website you go to now has a pop up that informs you that they use something called cookies. These are trackers that see your browsing history so that websites can offer you the products that you want and can help you find what you’re looking for easier.
You can also see what your customers view, which is something you can’t do in a brick n’ mortar store. You can tell how long they stay on pages, which pages they visit, and more, which gives you all the information you need to run marketing campaigns.
When you start a brick n’ mortar business, you will have to spend time finding the perfect location, setting up your building, hiring and training staff, and stocking your store.
When you start an online store, you only need to find a web host, build a website (most people can build a website in a few days), and start collecting sales. You don’t’ have to spend months setting everything up before you start bringing in money. This provides everyone with the opportunity to start a business.
Solutions for Digital Ecommerce
Having a digital storefront presents unique challenges that aren’t present in other industries. From catching the attention of potential customers to maintaining the security of your website, we’re here to help you every step of the way.
Ecommerce Website Design
More goes into designing online retail stores than putting together an attractive website. While your website’s appearance is an important part of your ecommerce marketing strategy, you should consider other factors as well.
One of the most effective ways to attract customers to your website is through website SEO. SEO stands for search engine optimization. Practicing good SEO means that you take the necessary steps to help your website rank on the first page of search engine results.
One of the most important ranking factors is site speed. If your website doesn’t load fast enough, it will cause two problems. First, visitors won’t wait for it to load. If they don’t see anything within the first second, they’ll move on to the next website on their list.
Second, Google, Bing, and other search engines penalize slow websites and rank them lower. This means that fewer people will see your website when searching for your products.
You also need a website that’s optimized for mobile devices, or else Google and Bing will penalize you. A growing number of internet searches and shopping take place on mobile devices, so it’s good practice to make sure those customers can access your website.
Your FundingTree will help you develop and design a website that’s fast, optimized for mobile devices, and responsive to the needs of your customers. Your website will attract customers and rank higher in search engine results.
Improved Ecommerce Security
Ecommerce websites rely on building trust with their visitors. If your visitors don’t trust your site, they aren’t going to give you their payment information to purchase what you sell. Your website’s security also impacts your SEO score, as Google and Bing are not going to send people to a website they don’t trust.
There are a few ways to build trust with your visitors and maintain security. First, you need an SSL security certificate. These certificates establish an encrypted connection between a visitor’s computer and your website. This protects any information they send through your website, such as payment information, email addresses, and personal information.
Your FundingTree can help you get an SSL certificate. This certificate is an absolute must-have, both for security and to build sales. Websites without an SSL certificate now prompt an alert on Google Chrome, one of the most popular internet browsers.
We’ll also help provide you with 24/7/365 technical assistance and customer service. If you ever have any issues with your website, our services can help you fix it and get back up and running. This is important because every minute that your website is down, you could lose potential sales.
Thanks to the routine backup of your site, if a disaster ever strikes, our services can get you back up and running. They can recover your information so that you don’t have to worry about losing your data and customer information.
Ecommerce Payment Processing
When you run an ecommerce store online, you want to accept as many payment options as possible. To do so, ecommerce companies rely on professional payment processors to help them improve payment speed and security.
Your FundingTree has several solutions to common payment issues. First, we offer a full-featured website shopping cart. The shopping cart is one of the most important parts of any ecommerce store. Not only does it show the customer what they’re buying, but it helps online retail stores reach out to customers.
When someone abandons a shopping cart, you’ll be able to see that they’ve left your site and what they had in their cart. You can then send them a message reminding them that they have items ready for check-out.
The shopping cart we offer also calculates the tax that the visitor will have to pay and the shipping costs. The cart is designed to make sure that customers have no surprises. The cart also presents customers with multiple payment options and makes it easy for them to put their payment information in.
Speaking of payment options, we offer a wide range of those. Customers can pay for your products however they choose. We have relationships with some of the best payment processors available. As such, we can get you instantly approved for an online merchant account. You’ll be able to accept payments a lot quicker than if you had to go through this process on your own.
When combined with the 24/7/365 support, the payment processing abilities we offer give you more control over your money and sales. We’ll help you bring more visitors to your website and then convert them into customers.
Our services also provide real-time reports on payment processing. If there are any problems, you’ll know right away instead of losing customers before realizing what’s happening.
When you run an ecommerce website, one of the most important things you can do is understand the behavior of your visitors. You need to keep track of visitors, their buying habits, and which sites they visit and stay on.
You’ll have access to this information when you use our ecommerce solutions. Find out how many visitors you have and track them to see which advertisements and marketing campaigns attract more visitors. See which pages visitors go to the most so that you can determine what part of those pages attracts clicks.
Are customers visiting a page on your site and then leaving right away? This probably means that you need to evaluate the page and determine what’s pushing them away. You can see what the differences are between the pages they stay on and the pages they leave and make corrections as needed.
You should also create landing pages for marketing campaigns and keep track of those statistics. Landing pages are the pages that advertisements lead customers too. You can create a landing page for a product, run a campaign, and then on the bottom of the landing page put some similar products that will lead customers deeper into your site. Look at the statistics, see which links the customers click on the most, and group those products together for a sale.
Information is one of your most important resources when you operate an online store. We give you the data you need to succeed.
Sign Up for Our Ecommerce Business Services Today
Are you ready to start making money online but don’t know where to start? Fill out our quick online application today and one of our experts will get in touch with you right away. We offer complete business services for all types of ecommerce sites and businesses.
We’ve helped businesses just like yours start from the ground up. We also have experience with helping established businesses take their company to the next level. Our team of experts knows what it takes to help businesses succeed. We view the companies we work with as partners instead of just customers.
The best part about working with us is that because of our wide range of services, we can help you grow and expand your business no matter what stage your business is in. We can help you set up your website and ecommerce store.
Once you decide that you need help with growing your inventory, we can easily help you find the financing you need to do so. We can even get you a POS system if you ever decide to open a traditional storefront as well!